Choong Whan Park, University of Southern California

Department of Marketing Professor Los Angeles, California choong.park@marshall.usc.edu Office: (213) 740-7107

Expert In

Advertising and promotion strategy Brand extension Branding strategy Consumer behavior Line extension strategy Marketing strategy

Bio/Research

C.W. Park has published numerous articles in leading journals, including the Journal of Marketing Research, Journal of Consumer Research, and Journal of Marketing. He was the editor of the Journal of Consumer Psychology (2008-2012) and serves on the editorial board of the Journal of Marketing and the Journal of Consumer Psychology. Professor Park is currently director of Global Branding Center. Prior to joining USC, Professor Park was the Albert Wesley Frey Distinguished Professor of Marketing at the Katz School of Business at the University of Pittsburgh.

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Links

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