Christopher K. Hsee, University of Chicago
Professor
Chicago, Illinois
christopher.hsee@chicagobooth.edu
Office:
(773) 702-7728
Bio/Research
Christopher K. Hsee is the Theodore O. Yntima Professor of Behavioral Science and Marketing. He conducts research in areas ranging decision making and happiness to marketing and cross-cultural issues. His research has been published in many academic journals. His recent publications include “The ...
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Bio/Research
Christopher K. Hsee is the Theodore O. Yntima Professor of Behavioral Science and Marketing. He conducts research in areas ranging decision making and happiness to marketing and cross-cultural issues. His research has been published in many academic journals. His recent publications include “The Pandora Effect: The Power and Peril of Curiosity” (Psychological Science), “The Motivating Uncertainty Effect” (Journal of Consumer Research), “Lay Rationalism: Individual Differences in Using Reason versus Feelings to Guide Decision (Journal of Marketing Research), and “The Mere Reaction Effect: Even Non-Positive and Non-Informative Reactions Can Reinforce Actions” (Journal of Consumer Research).
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