Elko Kleinschmidt, McMaster University

Profile photo of Elko Kleinschmidt, expert at McMaster University

Marketing Professor Emeritus Hamilton, Ontario kleinsc@mcmaster.ca

Expert In

Marketing planning Marketing strategy New product development

Bio/Research

Prof. Kleinschmidt is a leading expert on the process of new product development, portfolio management of new products, and success factors for new product development programs. He is a recognized researcher in the field of new product development, innovativeness and the impact of the internation...

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Bio/Research

Prof. Kleinschmidt is a leading expert on the process of new product development, portfolio management of new products, and success factors for new product development programs. He is a recognized researcher in the field of new product development, innovativeness and the impact of the international dimension on new products.

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Links

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