Maureen Hupfer, McMaster University
Associate Professor
Business
Hamilton, Ontario
hupferm@mcmaster.ca
Office:
(905) 525-9140 ext. 24101
(905) 525-9140 ext. 24436
Bio/Research
Dr. Hupfer's research interests include gender, self-concept and information processing, visual imagery in advertising, and marketing history. She teaches courses in Consumer Behavior and Advertising and Promotion at both the undergraduate and graduate levels.