Noel Capon, Columbia University
Business
Professor
New York City, New York
nc7@columbia.edu
Office:
(212) 854-3466
Bio/Research
Capon’s research has focused on consumer behavior, managerial decision-making and, more recently, key or strategic account management. He is the author of the books Key Account Management and Planning: The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset and the c...
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Bio/Research
Capon’s research has focused on consumer behavior, managerial decision-making and, more recently, key or strategic account management. He is the author of the books Key Account Management and Planning: The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset and the co-author of Managing Global Accounts: Nine Critical Factors for a World-Class Program. He teaches strategic marketing and strategy at Columbia.
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