Paul Curwen, Wilfrid Laurier University

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Instructor Waterloo, Ontario pcurwen@wlu.ca

Bio/Research

-BA in Psychology from Western University
-MBA from Schulich School of Business
-Doctoral dissertation in progress at Carleton University

Research interests focus on the influence of brand community dynamics and brand identification. Research conducted on models of growth and cha...


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Bio/Research

-BA in Psychology from Western University
-MBA from Schulich School of Business
-Doctoral dissertation in progress at Carleton University

Research interests focus on the influence of brand community dynamics and brand identification. Research conducted on models of growth and change in information-seeking behaviour.


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