Sachin Gupta, Cornell University

Profile photo of Sachin Gupta, expert at Cornell University

Professor Ithaca, New York sg248@cornell.edu Office: (607) 255-2354

Expert In

Advertising decisions Consumer behavior Consumer goods Marketing investments returns Prescription pharmaceutical industries Promotion returns

Bio/Research

Professor Gupta's research focuses on analytical models of marketing phenomena, including discrete choice models of consumer behavior, marketing mix models, measurement of returns on marketing investments, pricing, promotions, and advertising decisions, channel relationships, and so forth. His ex...

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Bio/Research

Professor Gupta's research focuses on analytical models of marketing phenomena, including discrete choice models of consumer behavior, marketing mix models, measurement of returns on marketing investments, pricing, promotions, and advertising decisions, channel relationships, and so forth. His expertise is in the consumer goods and prescription pharmaceutical industries.

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Links

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