Dr. Elliot’s research interests draw on her in-depth experience in marketing, with a focus on tourism destination image and place branding, and contemporary issues such as e-marketing. She is interested in all aspects of tourism marketing, including the related fields of product-country image and...
Dr. Elliot’s research interests draw on her in-depth experience in marketing, with a focus on tourism destination image and place branding, and contemporary issues such as e-marketing. She is interested in all aspects of tourism marketing, including the related fields of product-country image and cross-cultural consumer behaviour.