Abigail Sussman, University of Chicago

Assistant Professor Chicago, Illinois Abigail.Sussman@chicagobooth.edu Office: (773) 834-2030

Bio/Research

Abigail Sussman, Assistant Professor of Marketing at The University of Chicago Booth School of Business, is interested in how consumers form judgments and make decisions, from underlying mechanisms to applications. She investigates questions at the intersection of consumer behavior, psychology, a...

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Bio/Research

Abigail Sussman, Assistant Professor of Marketing at The University of Chicago Booth School of Business, is interested in how consumers form judgments and make decisions, from underlying mechanisms to applications. She investigates questions at the intersection of consumer behavior, psychology, and economics, with the aim of improving human welfare. Her central research examines psychological biases that can lead consumers to commit errors in budgeting, spending, and borrowing. She also explores how the same biases extend beyond financial domains to choices in other areas.

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