Ann L. McGill, University of Chicago

Profile photo of Ann L. McGill, expert at University of Chicago

Professor Chicago, Illinois ann.mcgill@chicagobooth.edu Office: (773) 702-7448

Expert In

Brand anthropomorphism Consumer decision making Consumer evaluations of products Consumer evaluations of services Freedom of choice on outcome satisfaction Manager decision making Product anthropomorphism

Bio/Research

Ann L. McGill's research focus is on consumer and manager decision making, with special emphasis on causal reasoning, consumer evaluations of products and services consumed alone or with others, the influence of freedom of choice on outcome satisfaction, and product and brand anthropomorphism. "M...

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Bio/Research

Ann L. McGill's research focus is on consumer and manager decision making, with special emphasis on causal reasoning, consumer evaluations of products and services consumed alone or with others, the influence of freedom of choice on outcome satisfaction, and product and brand anthropomorphism. "My research enhances our understanding of how people think, which makes it easier to reach and help them," she explains.

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