Ann L. McGill, University of Chicago

Professor Chicago, Illinois ann.mcgill@chicagobooth.edu Office: (773) 702-7448

Bio/Research

Ann L. McGill's research focus is on consumer and manager decision making, with special emphasis on causal reasoning, consumer evaluations of products and services consumed alone or with others, the influence of freedom of choice on outcome satisfaction, and product and brand anthropomorphism. "M...

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Bio/Research

Ann L. McGill's research focus is on consumer and manager decision making, with special emphasis on causal reasoning, consumer evaluations of products and services consumed alone or with others, the influence of freedom of choice on outcome satisfaction, and product and brand anthropomorphism. "My research enhances our understanding of how people think, which makes it easier to reach and help them," she explains.

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