Co-director, National Network for Research on Gender Equity in Canadian SportDirector, International Institute for Sport Business & LeadershipLang Chair, Sport ManagementProfessorGuelph, Ontariopegoraro@uoguelph.ca
Dr. Pegoraro's research focuses mainly on sport consumers, marketing and communication, including how different forms of media are used to establish connections with consumers of sport at all levels from amateur to professional.
Her recent work in digital media and innovation is focused...
Dr. Pegoraro's research focuses mainly on sport consumers, marketing and communication, including how different forms of media are used to establish connections with consumers of sport at all levels from amateur to professional.
Her recent work in digital media and innovation is focused on analytics, gender and diversity.
As well as being the director of U of G's International Institute for Sport Business & Leadership, she is the co-director of the National Network for Research on Gender Equity in Canadian Sport.