McAlister is a consumer behavior expert. Her special interest is the study of children as consumers. Her work is largely policy oriented, with an interest in children's knowledge of food brands and their responses to food advertising. She holds a doctorate in developmental psychology and has post...
McAlister is a consumer behavior expert. Her special interest is the study of children as consumers. Her work is largely policy oriented, with an interest in children's knowledge of food brands and their responses to food advertising. She holds a doctorate in developmental psychology and has postdoctoral training in marketing.