Prof. Knäuper’s area of research is applied social cognition with a focus on health. She studies how individuals make health related judgments (e.g., risk perception); how cognitions (e.g., health beliefs) influence health behavior; and how interventions can be used to restructure health-related ...
Prof. Knäuper’s area of research is applied social cognition with a focus on health. She studies how individuals make health related judgments (e.g., risk perception); how cognitions (e.g., health beliefs) influence health behavior; and how interventions can be used to restructure health-related cognitions and behaviors. Currently, she studies these processes mainly in the areas of sexual health and eating behavior (dieting, obesity, diabetes). Her methodological interests include the construction of psychometric scales, questionnaire design and the validity of self reports.