Brad Davis, Wilfrid Laurier University
Associate Director, MBA Programs
Associate Professor
Waterloo, Ontario
bdavis@wlu.ca
Office:
(519) 884-0710 ext. 2539
Expert In
Advertising
Back-to-school shopping, marketing and advertising
Black Friday, Cyber Monday
Brand communications and strategy
Branding and consumption, including for holidays
Consumer behaviour
Consumer trends
Ethical issues in marketing communications
Holiday marketing
Integrated marketing communications
Measuring marketing communications effectiveness
Bio/Research
BA (University of Toronto), MA (McMaster University), MBA (York University), PhD (York University).
Brad Davis is an associate professor of marketing. He teaches courses in brand communications and strategy, integrated marketing communications, marketing research and consumer behaviour. ...
Click to Expand >>
Brad Davis is an associate professor of marketing. He teaches courses in brand communications and strategy, integrated marketing communications, marketing research and consumer behaviour. ...
Click to Expand >>
Bio/Research
BA (University of Toronto), MA (McMaster University), MBA (York University), PhD (York University).
Brad Davis is an associate professor of marketing. He teaches courses in brand communications and strategy, integrated marketing communications, marketing research and consumer behaviour. He has had articles published in the Journal of Advertising, Journal of Promotion Management and Canadian Journal of Marketing Research; a book chapter in Assessing, Managing and Maximizing Public Affairs Performance and papers in conferences for the Academy of Business Administration, European Society of Marketing Research, Administrative Science Association of Canada, Atlantic Business Schools and American Academy of Advertising.
His research focuses on brand Communications and strategic brand management, Integrated Marketing Communications, Marketing and Social Networks, Ethical issues in marketing communications.
Click to Shrink <<
Brad Davis is an associate professor of marketing. He teaches courses in brand communications and strategy, integrated marketing communications, marketing research and consumer behaviour. He has had articles published in the Journal of Advertising, Journal of Promotion Management and Canadian Journal of Marketing Research; a book chapter in Assessing, Managing and Maximizing Public Affairs Performance and papers in conferences for the Academy of Business Administration, European Society of Marketing Research, Administrative Science Association of Canada, Atlantic Business Schools and American Academy of Advertising.
His research focuses on brand Communications and strategic brand management, Integrated Marketing Communications, Marketing and Social Networks, Ethical issues in marketing communications.
Click to Shrink <<