Brian Wansink, Cornell University
Professor
Ithaca, New York
bcw28@cornell.edu
Office:
(607) 254-6302
Expert In
Bio/Research
The Mission of the Cornell Food and Brand Lab is this: “We change how food is purchased, prepared, and consumed. Using new tools of behavioral science, we invent healthy eating solutions for consumers, companies, and communities. We invent, redesign, and empower.” We invent solutions for companie...
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Bio/Research
The Mission of the Cornell Food and Brand Lab is this: “We change how food is purchased, prepared, and consumed. Using new tools of behavioral science, we invent healthy eating solutions for consumers, companies, and communities. We invent, redesign, and empower.” We invent solutions for companies to help consumers eat healthier (100-calorie packs, new products, new positioning, new markets). On a mass scale we help redesign cafeterias, grocery stores, restaurants, homes, and workplaces to make it profitably easier for consumers to eat healthier. We empower consumers to make small changes and nudges that improve their eating habits and the health of their families. Each year we publish 20+ new ideas in academic journals, and we appear in media around the world.
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