Bruce Vanden Bergh, Michigan State University

Advertising, Public Relations, and Retailing Professor East Lansing, Michigan vandenb4@msu.edu Office: (517) 353-8606

Bio/Research

Dr. Bruce Vanden Bergh is a professor in the Department of Advertising at Michigan State University where he has just completed his 29th year on the faculty. During his tenure at MSU, he was chair of the department from 1985 to 1997 and chair of the Masters in Advertising program from 1980 to 198...

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Bio/Research

Dr. Bruce Vanden Bergh is a professor in the Department of Advertising at Michigan State University where he has just completed his 29th year on the faculty. During his tenure at MSU, he was chair of the department from 1985 to 1997 and chair of the Masters in Advertising program from 1980 to 1985.

Bruce is a well-known teacher and scholar who has been invited to present his work at The Smithsonian Institute in addition to being interviewed by NPR and other media on a regular basis. He has been a judge for the International Automotive Advertising Awards, the American Advertising Federation's ADDYs and the Creative and Art Directors of Detroit (CADDYs) awards. His areas of expertise include advertising and culture, consumer behavior and advertising creativity.


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