Cheng Lu Wang, University of New Haven

Profile photo of Cheng Lu Wang, expert at University of New Haven

Chair Professor West Haven, Connecticut CWang@newhaven.edu Office: (203) 931-7209

Expert In

Business ethics Chinese market Consumer behavior Global marketing International marketing Marketing in China

Bio/Research

Cheng Lu Wang, Ph.D., is professor and chair of the Department of Marketing and Quantitative Analysis, and a University Research Scholar. Wang’s research focuses on international marketing and consumer behavior. He is well-recognized for his expertise on the Chinese market. He has published more ...

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Bio/Research

Cheng Lu Wang, Ph.D., is professor and chair of the Department of Marketing and Quantitative Analysis, and a University Research Scholar. Wang’s research focuses on international marketing and consumer behavior. He is well-recognized for his expertise on the Chinese market. He has published more than 50 papers in major journals and is the editor of the “Handbook of Contemporary Marketing in China: Theories and Practices” (2010).

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