Colleen Collins, Simon Fraser University

Associate Professor Marketing Vancouver, British Columbia colleen_collins@sfu.ca Office: (778) 782-5293
(778) 782-5836

Bio/Research

An Associate Professor of Marketing and Associate Dean, Dr. Colleen Collins is interested in how customers and firms make product decisions – especially for new products and technology. Her research examines the influence of brand names and entrepreneurial marketing efforts on high tech product p...

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Bio/Research

An Associate Professor of Marketing and Associate Dean, Dr. Colleen Collins is interested in how customers and firms make product decisions – especially for new products and technology. Her research examines the influence of brand names and entrepreneurial marketing efforts on high tech product purchases and exporting decisions.

Dr. Collins teaches Marketing of High Tech Goods and Services in the MOT MBA, Consumer Behaviour and Marketing Research Methods. The recipient of a 1999 TD Canada Trust Excellence in Teaching Award, Colleen always aspired to be a teacher and completed her PhD at the University of Alberta. Prior to that, she was (former) Alberta Premier Peter Lougheed's research assistant.



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