Colleen Collins, Simon Fraser University
Associate Professor
Marketing
Vancouver, British Columbia
colleen_collins@sfu.ca
Office:
(778) 782-5293
(778) 782-5836
Expert In
Bio/Research
An Associate Professor of Marketing and Associate Dean, Dr. Colleen Collins is interested in how customers and firms make product decisions – especially for new products and technology. Her research examines the influence of brand names and entrepreneurial marketing efforts on high tech product p...
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Bio/Research
An Associate Professor of Marketing and Associate Dean, Dr. Colleen Collins is interested in how customers and firms make product decisions – especially for new products and technology. Her research examines the influence of brand names and entrepreneurial marketing efforts on high tech product purchases and exporting decisions.
Dr. Collins teaches Marketing of High Tech Goods and Services in the MOT MBA, Consumer Behaviour and Marketing Research Methods. The recipient of a 1999 TD Canada Trust Excellence in Teaching Award, Colleen always aspired to be a teacher and completed her PhD at the University of Alberta. Prior to that, she was (former) Alberta Premier Peter Lougheed's research assistant.
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Dr. Collins teaches Marketing of High Tech Goods and Services in the MOT MBA, Consumer Behaviour and Marketing Research Methods. The recipient of a 1999 TD Canada Trust Excellence in Teaching Award, Colleen always aspired to be a teacher and completed her PhD at the University of Alberta. Prior to that, she was (former) Alberta Premier Peter Lougheed's research assistant.
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