Daniel Robinson, Western University

Profile Photo of Daniel Robinson

Assistant Professor Information And Media Studies London, Ontario drobin@uwo.ca Office: (519) 661-2111 ext. 86669

Bio/Research

My early research dealt with political censorship and the National Film Board during the Cold War. During the 1990s, my work examined the impact of opinion polling on North American public life. The historical dimension of this is covered in my book The Measure of Democracy: Polling, Market Resea...

Click to Expand >>

Bio/Research

My early research dealt with political censorship and the National Film Board during the Cold War. During the 1990s, my work examined the impact of opinion polling on North American public life. The historical dimension of this is covered in my book The Measure of Democracy: Polling, Market Research, and Public Life, 1930-1945 (University of Toronto Press, 1999).

I'm currently at work on two projects: 1) a history of controversial product marketing/advertising in North America (patent medicines, chewing gum, whisky, cigarettes, pharmaceuticals); 2) tobacco promotion in Canada from the 1950s until the present. Examples of these works include: ìMarketing and Regulating Cigarettes in Canada, 1957-1971," in Pierre Lanthier and Claude Bellavance, eds., Les Territoires de l'entreprise (Les presses de l'UniversitÈ Laval, 2004), 243-261; and "Sui Generis: Tobacco Sponsorship Advertising and Canadian Campus Newspapers," Canadian Journal of Communication 33 (2008), 257-270; "Tobacco promotions at point-of-sale: the last hurrah," Canadian Journal of Public Health, 2008; 99 (3), 166-171 (and Cohen J, Planinac L, Lavack A, O'Connor S, Thompson F); "'The Luxury of Moderate Use': Seagram and Moderation Advertising, 1934-1955," in G. Allen and D. Robinson, eds., Communicating Canada's Past: Approaches to the History of Print and Broadcast Media, (University of Toronto Press, 2009); ìChanges in Retail Tobacco Promotions in a Cohort of Stores Before, During and After a Tobacco Product Display Ban,î American Journal of Public Health, 101, 10, (Oct. 2011), 1879-1881 (and JE Cohen, L Planinac, A Lavack, S. OíConnor, J. Di Nardo); ìLottery Promotions at the Point-of-Sale in Ontario, Canadaî, Journal of Gambling Studies, 27, 2 (June 2011), 345-354 (and LC Planiac, JE Cohen, A. Lavack, D. Korn); ìMail-Order Doctors and Market Research, 1890-1930,î in Harmut Berghoff, Philipp Scranton and Uwe Spiekermann, eds., The Rise of Marketing and Market Research (New York: Palgrave Macmillan, 2012) forthcoming

I have a general interest in the historical development of mass media and processes of commercialization. These themes are taken up in my edited book Communication History in Canada, (Oxford University Press, 2004; 2nd ed. 2009) and in the co-edited book (with Gene Allen), Communicating in Canada's Past: Approaches to the History of Print and Broadcast Media, (University of Toronto Press, 2009).


Click to Shrink <<

Links