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Professor Just uses the tools of psychology and economics to examine important ways in which misperception and emotion can drive economic decisions. David has conducted dozens of field and laboratory experiments identifying the subtle factors in the environment that can lead both children and adu...
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Bio/Research
Professor Just uses the tools of psychology and economics to examine important ways in which misperception and emotion can drive economic decisions. David has conducted dozens of field and laboratory experiments identifying the subtle factors in the environment that can lead both children and adults to make the healthier food choices. His work on behavioral economics and the school lunch program has shown how low cost solutions—like moving the salad bar closer to the checkout line—can lead school children to make healthier choices without reducing overall availability of choices, or breaking the school budget. Further work has examined the judgment biases when facing risky choices in contexts ranging from agricultural production to the decision to purchase lottery tickets.
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