Devashish Pujari, McMaster University
Associate Professor
Business
Hamilton, Ontario
pujarid@mcmaster.ca
Office:
(905) 525-9140 ext. 27635
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Bio/Research
Dr. Pujari·s research focuses on new product development with special emphasis on environmental product innovation and performance. His research interests include stakeholder perspective in environmental product innovation, stage-gate activities in NPD and also customer involvement in new service...
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Bio/Research
Dr. Pujari·s research focuses on new product development with special emphasis on environmental product innovation and performance. His research interests include stakeholder perspective in environmental product innovation, stage-gate activities in NPD and also customer involvement in new service development. His research experience stems from his work in UK, Germany, Canada and India. Dr. Pujari·s other research interests include service orientation, self-service technology encounters among B2B and e-services. He has taught courses such as New Products, and Service Marketing in MBA, executive MBA and in-company MBA.
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