Gunter J. Hitsch, University of Chicago
Professor
Chicago, Illinois
ghitsch@chicagobooth.edu
Office:
(773) 834-7680
Expert In
Bio/Research
Günter J. Hitsch studies quantitative marketing and industrial organization, empirical models of consumer choice and competition, the economics and marketing of new products, and the economics of dating and marriage markets. "I've been able to make progress in these areas by advancing statistical...
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Bio/Research
Günter J. Hitsch studies quantitative marketing and industrial organization, empirical models of consumer choice and competition, the economics and marketing of new products, and the economics of dating and marriage markets. "I've been able to make progress in these areas by advancing statistical methods, especially computational techniques that allow me to tackle previously unsolvable, complex decision problems," he explains. Much of his research focuses on dynamic marketing strategies, i.e., situations where marketing decisions that firms make today have effects on future sales, profits, and competitive reactions. Hitsch's research has been widely published and he has been invited to give talks at the University of California at Berkeley, Harvard University, Stanford University, Columbia University, Yale University, Northwestern University, and the Massachusetts Institute of Technology.
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