Jenna Jacobson, Ryerson University

Profile photo of Jenna Jacobson, expert at Ryerson University

Assistant Professor Director, Retail Leadership Institute Toronto, Ontario jenna.jacobson@torontomu.ca Office: (416) 979-5000 ext. 557284

Bio/Research

Jenna Jacobson is an Assistant Professor at Toronto Metropolitan University's Ted Rogers School of Retail Management in Toronto, Canada. Her research analyzes the consumer and producer perspectives of digital technologies with a focus on social media, branding, and user behaviour. She received he...

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Bio/Research

Jenna Jacobson is an Assistant Professor at Toronto Metropolitan University's Ted Rogers School of Retail Management in Toronto, Canada. Her research analyzes the consumer and producer perspectives of digital technologies with a focus on social media, branding, and user behaviour. She received her PhD from the University of Toronto, Faculty of Information.

Dr. Jacobson is also a Chair of the International Conference on Social Media & Society.


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