Bio/Research
Dr. Wan specializes in consumer behaviour and decision-making. More specifically, her research encompasses three broad themes: 1) emotional and moral regulation, 2) brand and product anthropomorphism, and 3) environment, sustainability, and ethical consumption. She studies how contextual factors—...
Click to Expand >>
Click to Expand >>
Bio/Research
Dr. Wan specializes in consumer behaviour and decision-making. More specifically, her research encompasses three broad themes: 1) emotional and moral regulation, 2) brand and product anthropomorphism, and 3) environment, sustainability, and ethical consumption. She studies how contextual factors—such as emotions, mindsets, and the framing of information—can influence consumers’ attitudes and decisions.
Click to Shrink <<
Click to Shrink <<