Dr. Cranfield's research focuses on the economics of consumer behaviour and demand analysis at the individual, household and market level (largely in relation to demand for food and food products). At its core, his work tries to understand why people put the food that they do in a grocery cart, o...
Dr. Cranfield's research focuses on the economics of consumer behaviour and demand analysis at the individual, household and market level (largely in relation to demand for food and food products). At its core, his work tries to understand why people put the food that they do in a grocery cart, on a plate, or in their mouth.
His training includes undergraduate and master’s degrees in agricultural economics from the University of Guelph, and a PhD in agricultural economics from Purdue University.