Dr. Jonn Axsen is Assistant Professor at the School of Resource and Environmental Management at Simon Fraser University (SFU). His interdisciplinary research investigates transitions to sustainable energy systems. He draws from economics, marketing, management, behavioral science and engineering ...
Dr. Jonn Axsen is Assistant Professor at the School of Resource and Environmental Management at Simon Fraser University (SFU). His interdisciplinary research investigates transitions to sustainable energy systems. He draws from economics, marketing, management, behavioral science and engineering to investigate the nexus of technology, environmental policy, and consumer behavior.
In particular, Jonn strives to bring attention to the importance of “human” aspects of sustainable systems—understanding the attitudes, values and lifestyles of individual consumers, and how these can change. His research methods include large-scale consumer surveys, in-depth interviews and focus groups, energy-economy modeling, social network observation and analysis, discrete choice modeling, statistical analysis, factor and cluster analysis, technology assessment, and life-cycle impact analysis. His research has been funded by public and private organizations such as the California Air Resources Board, the California Energy Commission, Natural Resources Canada, and BMW.
Jonn’s investigation of social influence and consumer values in the plug-in vehicle market has earned him recognition as “Young Researcher of the Year” at the 2011 International Transportation Forum. Additional awards include the Social Sciences and Humanities Research Council (SSHRC) Master’s and Doctoral fellowships.