Professor Johnson is an active and globally renowned researcher in economics and strategy, and is currently an editor at the Journal of Industrial Economics, one of the top journals in his field. He uses analytic tools from economics and game theory to better understand how firms can succeed in c...
Professor Johnson is an active and globally renowned researcher in economics and strategy, and is currently an editor at the Journal of Industrial Economics, one of the top journals in his field. He uses analytic tools from economics and game theory to better understand how firms can succeed in challenging environments, and what strategies they can adopt to either achieve or maintain dominance in markets. Much of his research is motivated by events in high-tech markets, such as older work on open source software and recent work on the business and pricing strategies of web-based resellers of airline tickets, hotel rooms, and other products. More broadly, he is interested in markets where rapid change is taking place and in how firms can survive and thrive in the face of such change.