Kathy LaTour, Cornell University

Associate Professor Ithaca, New York kal276@cornell.edu Office: (607) 255-0292

Bio/Research

Kathy LaTour is an associate professor of services marketing. She is an expert in the area of marketing hedonic experiences, with a particular focus on wine and gambling. She received her PhD from the University of Iowa in 1997; from 1997-2001, she served as a visiting scholar in the Mind of the ...

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Bio/Research

Kathy LaTour is an associate professor of services marketing. She is an expert in the area of marketing hedonic experiences, with a particular focus on wine and gambling. She received her PhD from the University of Iowa in 1997; from 1997-2001, she served as a visiting scholar in the Mind of the Market Lab at the Harvard Business School, where she worked with Gerald Zaltman and Stephen Kosslyn on applications of cognitive neuroscience to marketing; and from 2004 to 2011, she was on the faculty of the UNLV Hotel School, where she taught marketing, marketing research, and a strategic-focused consumer behavior class to undergraduate and graduate hospitality students.

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