Kelli Matthews is an academic expert in crisis communication, crisis management and social media use among teens and young adults. She trains individuals and organizations on the art of social media. At the University of Oregon she is an instructor of and area director for public relations. Her r...
Kelli Matthews is an academic expert in crisis communication, crisis management and social media use among teens and young adults. She trains individuals and organizations on the art of social media. At the University of Oregon she is an instructor of and area director for public relations. Her research analyzes trends in social media, and crisis communications strategies for businesses and brand management. Among her many classes, she trains incoming athletes how to build a brand and effectively represent themselves and the university through social media.