Kelli Matthews, University of Oregon

Profile photo of Kelli Matthews, expert at University of Oregon

School of Journalism and Communication Senior Instructor Eugene, Oregon kmatthew@uoregon.edu Office: (541) 346-3565

Bio/Research

Kelli Matthews is an academic expert in crisis communication, crisis management and social media use among teens and young adults. She trains individuals and organizations on the art of social media. At the University of Oregon she is an instructor of and area director for public relations. Her r...

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Bio/Research

Kelli Matthews is an academic expert in crisis communication, crisis management and social media use among teens and young adults. She trains individuals and organizations on the art of social media. At the University of Oregon she is an instructor of and area director for public relations. Her research analyzes trends in social media, and crisis communications strategies for businesses and brand management. Among her many classes, she trains incoming athletes how to build a brand and effectively represent themselves and the university through social media.

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