Ken Deal, McMaster University
Associate Professor
Marketing
Hamilton, Ontario
deal@mcmaster.ca
Office:
(905) 525-9140 ext. 23971
(905) 525-9140 ext. 24436
Expert In
Bio/Research
Ken’s expertise lies in the area of using sophisticated marketing and marketing research to provide significant insights that help organizations build and enhance marketing strategies. He has developed marketing models to assess the potential of new products, evaluate the effectiveness of adverti...
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Bio/Research
Ken’s expertise lies in the area of using sophisticated marketing and marketing research to provide significant insights that help organizations build and enhance marketing strategies. He has developed marketing models to assess the potential of new products, evaluate the effectiveness of advertising and to enhance marketing decisions in a variety of management areas. Ken has substantial experience in the energy sector, tourism, aviation industry, financial services, automotive parts and service, government services, health-related topics, pharmaceutical research, clinical trials of medical devices, environmental issues, packaged goods, retail grocery and others. Dr. Deal has provided expert testimony to the Supreme Court of Ontario, the Superior Court of Ontario and the Federal Court of Canada, and has advised several government departments on strategy and their markets. He has presented executive seminars in strategic marketing for private, public and non-profit sectors, in marketing research, pricing and in other topics. Ken is an active teacher, researcher and practitioner in marketing research, modeling, management and strategy.
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