Kenneth G. Hardy, Western University
Marketing
Professor
London, Ontario
khardy@ivey.uwo.ca
Office:
(519) 661-3236
Expert In
Bio/Research
During the summer between my junior and senior year at Ivey I worked in the Brand Department of Procter & Gamble in Toronto, and upon graduation joined the sales and marketing department of a company that fabricated building materials for the construction industry. I earned an M.B.A. and Ph.D. fr...
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Bio/Research
During the summer between my junior and senior year at Ivey I worked in the Brand Department of Procter & Gamble in Toronto, and upon graduation joined the sales and marketing department of a company that fabricated building materials for the construction industry. I earned an M.B.A. and Ph.D. from the University of Michigan and joined the Ivey faculty in 1968. Today, I am Emeritus Professor at the Richard Ivey School of Business.
From 1988-92, I was Director of the HBA Program and from 1993-99, Associate Dean Research and Faculty Development and then directed the entrepreneurship institute for three years. From 2003 to 2006 I was also a Visiting Professor at the University of Michigan; in 1987 the same at INSEAD in Fontainebleau, France; and in 1973-74, the same at NEMI in Oslo, Norway.
In 2000 I created Entrepreneurial Marketing to teach students how to grow small and medium companies quickly. It discusses optimal positioning, strategies and tactics for fast growth and finally how to exit profitably.
In 2008 I created Learning From Leaders which demonstrated best leadership practices by in-class interviews of seven of Canadian businesses most outstanding leaders and writing a Personal Plan for Leadership.
I continue to write cases for Entrepreneurial Marketing. As research for the Leadership Institute I am interviewing each major leader to uncover how they learned to become an outstanding leader.
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From 1988-92, I was Director of the HBA Program and from 1993-99, Associate Dean Research and Faculty Development and then directed the entrepreneurship institute for three years. From 2003 to 2006 I was also a Visiting Professor at the University of Michigan; in 1987 the same at INSEAD in Fontainebleau, France; and in 1973-74, the same at NEMI in Oslo, Norway.
In 2000 I created Entrepreneurial Marketing to teach students how to grow small and medium companies quickly. It discusses optimal positioning, strategies and tactics for fast growth and finally how to exit profitably.
In 2008 I created Learning From Leaders which demonstrated best leadership practices by in-class interviews of seven of Canadian businesses most outstanding leaders and writing a Personal Plan for Leadership.
I continue to write cases for Entrepreneurial Marketing. As research for the Leadership Institute I am interviewing each major leader to uncover how they learned to become an outstanding leader.
Click to Shrink <<