Lars Perner, University of Southern California
Assistant Professor
Department of Marketing
Los Angeles, California
perner@marshall.usc.edu
Office:
(213) 740-7127
Expert In
Advertising
Bargain-hunting
Branding
Color and layout strategies in retail stores
Consumer decision-making
Consumer psychology
Corporate social responsibility
Internet and consumer behavior
Marketing on the internet
Online shopping
Product placement
Psychology of gas price changes
Public relations campaigns