My interest and experience is in communicating science for impact and influence for public audiences, but particularly target audiences, media, policy makers and opinion/thought leaders, and targeted stakeholder groups. Focus is on understanding audience and using research-based techniques, narra...
My interest and experience is in communicating science for impact and influence for public audiences, but particularly target audiences, media, policy makers and opinion/thought leaders, and targeted stakeholder groups. Focus is on understanding audience and using research-based techniques, narrative, identification etc in multiple media messaging, including online and social media, to convey messages and improve public understanding of science-based information and solutions to global challenges, particularly climate change.