M. Berk Talay, University of Massachusetts Lowell
Associate Professor
Lowell, Massachusetts
Berk_Talay@uml.edu
Office:
(978) 934-2810
Expert In
Bio/Research
Dr. Talay studies strategic marketing problems related with product competition among firms along with the global co-evolution of products, companies, and industries. He is currently involved in a set of large-scale projects, which examine the drivers of new product success in different environme...
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Bio/Research
Dr. Talay studies strategic marketing problems related with product competition among firms along with the global co-evolution of products, companies, and industries. He is currently involved in a set of large-scale projects, which examine the drivers of new product success in different environments.
His prior research involves the analyses of how and why innovations affect competitiveness over time, drivers of success and failure in inter-firm collaborations for new product development, and global evolution of brands. In the course of his research, Dr. Talay has worked on automotive, pharmaceutical, entertainment, and retailing industries and his work has appeared in top tier business journals such as the Journal of International Business Studies, and Journal of Product Innovation Management.
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His prior research involves the analyses of how and why innovations affect competitiveness over time, drivers of success and failure in inter-firm collaborations for new product development, and global evolution of brands. In the course of his research, Dr. Talay has worked on automotive, pharmaceutical, entertainment, and retailing industries and his work has appeared in top tier business journals such as the Journal of International Business Studies, and Journal of Product Innovation Management.
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