Manish Kacker, McMaster University
Associate Professor
Business
Hamilton, Ontario
mkacker@mcmaster.ca
Office:
(905) 525-9140 ext. 21658
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Bio/Research
Dr. Kacker’s research focuses on addressing managerial problems in the intersecting domains of marketing channels, marketing strategy and entrepreneurship. His primary area of interest is in addressing issues associated with the structure and management of interorganizational exchange relationsh...
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Bio/Research
Dr. Kacker’s research focuses on addressing managerial problems in the intersecting domains of marketing channels, marketing strategy and entrepreneurship. His primary area of interest is in addressing issues associated with the structure and management of interorganizational exchange relationships in marketing channels. His particular interest in research on multiple channel marketing systems has led him to focus on issues of structure, strategy and performance in franchise systems. Another area of interest is marketing strategies for new products and services.
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