Mark Vandenbosch, Western University
Associate Professor
Business
London, Ontario
mvandenbosch@ivey.uwo.ca
Office:
(519) 661-4019
Expert In
Bio/Research
Mark Vandenbosch is a Professor of Marketing and the Kraft Professor in Marketing at the Richard Ivey School of Business. He earned his BA, Honors Business Administration from The University of Western Ontario and his PhD from the University of British Columbia. He has held visiting professorship...
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Bio/Research
Mark Vandenbosch is a Professor of Marketing and the Kraft Professor in Marketing at the Richard Ivey School of Business. He earned his BA, Honors Business Administration from The University of Western Ontario and his PhD from the University of British Columbia. He has held visiting professorships at IMD in Switzerland and INSEAD in France.
Vandenbosch's research interests centre around competitive strategy, product management and marketing research. His work has appeared in Marketing Science, Organization Science, Information Systems Research, International Journal of Research in Marketing, Journal of Retailing, Marketing Letters, Journal of Business Research and MIT Sloan Management Review. He has also written numerous cases on issues concerned with competitive analysis, strategy market planning, advanced technology marketing and business-to-business marketing.
Vandenbosch has acted as a consultant in marketing research and marketing strategy to a number of leading companies including Tetra Pak, National Semiconductor, Hewlett Packard, Allied Signal, Bank of Montreal, Medtronic and NestlÈ. He has taught on in-company programs for, among others, Cisco Systems, Pirelli, Sony, Canon, ABB, IBM, Allianz, Aegon, SEB Swedbank, NestlÈ, TetraPak, 3M, and National Semiconductor. He is also on the board of directors of Shad International.
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Vandenbosch's research interests centre around competitive strategy, product management and marketing research. His work has appeared in Marketing Science, Organization Science, Information Systems Research, International Journal of Research in Marketing, Journal of Retailing, Marketing Letters, Journal of Business Research and MIT Sloan Management Review. He has also written numerous cases on issues concerned with competitive analysis, strategy market planning, advanced technology marketing and business-to-business marketing.
Vandenbosch has acted as a consultant in marketing research and marketing strategy to a number of leading companies including Tetra Pak, National Semiconductor, Hewlett Packard, Allied Signal, Bank of Montreal, Medtronic and NestlÈ. He has taught on in-company programs for, among others, Cisco Systems, Pirelli, Sony, Canon, ABB, IBM, Allianz, Aegon, SEB Swedbank, NestlÈ, TetraPak, 3M, and National Semiconductor. He is also on the board of directors of Shad International.
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