Professor Ryder specializes in marketing, entrepreneurship, and business strategy. His interests include sports and entertainment marketing, not-for-profit marketing, new venture creation, business planning, and strategic management. He has taught courses in introductory marketing, marketing rese...
Professor Ryder specializes in marketing, entrepreneurship, and business strategy. His interests include sports and entertainment marketing, not-for-profit marketing, new venture creation, business planning, and strategic management. He has taught courses in introductory marketing, marketing research, applied marketing management, business policy, and entrepreneurship.