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Bio/Research
Dr. Mathieu Lajante is an Associate Professor at the Ted Rogers School of Management, Toronto Metropolitan University. He received his Ph.D in Management Science from University of Rennes 1, France. He obtained a MSc in Law, Economics & Management specialized in operational and strategic marketin...
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Bio/Research
Dr. Mathieu Lajante is an Associate Professor at the Ted Rogers School of Management, Toronto Metropolitan University. He received his Ph.D in Management Science from University of Rennes 1, France. He obtained a MSc in Law, Economics & Management specialized in operational and strategic marketing from University of Rennes 1, France and a BA in Insurance, Bank, Finance from University of Toulouse 3, France His previous work experiences include Crédit Agricole Bank and Chanel.
Dr Lajante devoted his PhD research to disentangle the concepts of aesthetic and utilitarian emotion for social (threatening tobacco warnings) and commercial (TV advertising) marketing communication effectiveness by means of neuroscience methods. He developed a strong expertise in psychophysiology and neuroscience and now, he develop a research program called “The firm’s empathic capacity” that aims at studying firm-customer emotional connectedness throughout technology-infused customer journey. Dr Lajante addresses the “missing middle” in interface technologies that serve as the medium in firm-customer interaction and he strives to understand the role of empathy in a technology-infused omni-channel customer journey, and to determine what combinations of human (touch) and machine (tech) functions are most effective in retailing and consumer services.
He has published in several marketing journals, which include Journal of Retailing and Consumer Services, Journal of Consumer Marketing, Journal of Advertising Research, Journal of Neuroscience, Psychology and Economics, and Frontiers in Psychology.
Besides his research activities, Dr Lajante is a skilled and dedicated instructor, taking his duty seriously. He has taught marketing at undergraduate, graduate and doctoral levels and in different cultural contexts (i.e., France, Canada, Senegal and Japan) and he enjoys the contact with students from different backgrounds.
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Dr Lajante devoted his PhD research to disentangle the concepts of aesthetic and utilitarian emotion for social (threatening tobacco warnings) and commercial (TV advertising) marketing communication effectiveness by means of neuroscience methods. He developed a strong expertise in psychophysiology and neuroscience and now, he develop a research program called “The firm’s empathic capacity” that aims at studying firm-customer emotional connectedness throughout technology-infused customer journey. Dr Lajante addresses the “missing middle” in interface technologies that serve as the medium in firm-customer interaction and he strives to understand the role of empathy in a technology-infused omni-channel customer journey, and to determine what combinations of human (touch) and machine (tech) functions are most effective in retailing and consumer services.
He has published in several marketing journals, which include Journal of Retailing and Consumer Services, Journal of Consumer Marketing, Journal of Advertising Research, Journal of Neuroscience, Psychology and Economics, and Frontiers in Psychology.
Besides his research activities, Dr Lajante is a skilled and dedicated instructor, taking his duty seriously. He has taught marketing at undergraduate, graduate and doctoral levels and in different cultural contexts (i.e., France, Canada, Senegal and Japan) and he enjoys the contact with students from different backgrounds.
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