Matthew Philp, Ryerson University

Profile photo of Matthew Philp, expert at Ryerson University

Assistant Professor Toronto, Ontario mphilp@torontomu.ca

Expert In

Branding, Advertising, and Loyalty Consumer Behaviour/Psychology Consumer Dissatisfaction Consumer Identity (w/ products, brands, lifestyles, etc.) Digital Marketing Food marketing Gift Giving Social Media Viral Marketing and Word-of-mouth

Bio/Research

In his role as assistant professor of marketing, Matthew researches issues related to consumer and buyer behavior, primarily in a digital and social media context. At TRSM Matthew teaches Marketing Metrics.

Before joining TRSM, Matthew taught at HEC Montréal across the MBA, MSc, and Bacc...

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Bio/Research

In his role as assistant professor of marketing, Matthew researches issues related to consumer and buyer behavior, primarily in a digital and social media context. At TRSM Matthew teaches Marketing Metrics.

Before joining TRSM, Matthew taught at HEC Montréal across the MBA, MSc, and Bacc programs and before that completed his PhD and MSc degrees at the Smith School of Business at Queen’s University.

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Links

Faculty Page

Media Appearances

Le lent déclin de la rue Sainte-Catherine (Le Journal de Montreal) When Disgruntled Consumers Hold Their Tongue Why Do People Keep Their Empty Apple Boxes? #FoodPorn: People are more attracted to social media content showcasing fatty foods How food influencers affect what we eat How “Shrinkflation” is Affecting Your Grocery Bill—And What You Can Do About It Will the end of the pandemic mean the end of digital creators?