Maureen Hupfer, McMaster University

Profile photo of Maureen Hupfer, expert at McMaster University

Associate Professor Business Hamilton, Ontario Office: (905) 525-9140 ext. 24101
(905) 525-9140 ext. 24436


Dr. Hupfer's research interests include gender, self-concept and information processing, visual imagery in advertising, and marketing history. She teaches courses in Consumer Behavior and Advertising and Promotion at both the undergraduate and graduate levels.