Dr. MacKay’s research focuses on strengthening public health communication, governance, and education through an interdisciplinary lens. She explores crisis and risk communication—particularly on social media—through themes of trust, transparency and engagement with diverse communities. Her work ...
Dr. MacKay’s research focuses on strengthening public health communication, governance, and education through an interdisciplinary lens. She explores crisis and risk communication—particularly on social media—through themes of trust, transparency and engagement with diverse communities. Her work addresses misinformation, supports competency-based education and investigates the responsible use of generative AI to enhance health messaging.