Myung-Soo Jo, McGill University

Profile photo of Myung-Soo Jo, expert at McGill University

Management Professor Montreal, Quebec myung-soo.jo@mcgill.ca Office: (514) 398-4780

Expert In

Country branding Country-of-origin management International consumer behaviour issues International marketing Marketing strategy Pricing management Sub-branding

Bio/Research

Professor Myung-Soo Jo teaches Marketing for Asia-Pacific Region and Marketing Research at the undergraduate and MBA levels. His other teaching interests include International Marketing, Marketing Strategy, and Brand and Pricing Management. He has taught in the US and Australia and worked in Korea.

Links

Faculty Page