Norm O'Reilly, University of Ottawa

Human Kinetics Professor Ottawa, Ontario norman.oreilly@uottawa.ca Mobile: (613) 240-7577
Office: (613) 562-5800 ext. 7083

Bio/Research

Norm O’Reilly is an accomplished scholar and active business professional. He is full-time, tenure-line associate professor at the University of Ottawa’s Faculty of Health Sciences, specializing in sport business. He teaches courses in both English and French related to sport management, sport fi...

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Bio/Research

Norm O’Reilly is an accomplished scholar and active business professional. He is full-time, tenure-line associate professor at the University of Ottawa’s Faculty of Health Sciences, specializing in sport business. He teaches courses in both English and French related to sport management, sport finance, and sport marketing. Prof. O’Reilly is also a minority owner and Senior Advisor with TrojanOne, a Toronto-headquartered marketing agency with offices in Vancouver, Calgary and Montreal. As an advisor, he is involved with the consulting arm of TrojanOne, working on client-facing projects such as sponsorship audits, evaluations, and revenue generation modeling. Previous clients have included the Canadian Paralympic Committee, Athletics Alberta, Carleton University, City of Calgary, and Speed Skating Canada.

Since first teaching at the university level in 2000, Prof. O’Reilly has taught more than 4,000 students. Prior to coming to the University of Ottawa, he previously taught at the David Falk Center for Sport Management at Syracuse University, the Graduate School of Business at Stanford University, the School of Sports Administration at Laurentian University, and the Ted Rogers School of Management at Ryerson University.

A former School Director and Director of a Research Centre (the Institute for Sport Marketing) at Laurentian, Prof. O’Reilly is an active researcher and he has published 3 books, over 50 articles in refereed management journals and more than 100 conference proceedings and case studies in the areas of sport management, tourism marketing, marketing, risk management, sport finance, and social marketing. His research has been funded on two occasions by the Social Sciences and Humanities Research Council of Canada (SSHRC). At conferences, he has won 8 Best Paper awards. Prof. O’Reilly is the lead researcher on the Canadian Sponsorship Landscape Study, a highlight of the annual Canadian Sponsorship Forum since 2007, currently in its 5th edition.

Prof. O’Reilly has considerable experience as a volunteer Board Member and Executive Board Member of multiple organizations (including the Canadian Olympic Committee, Diving Canada and Triathlon Canada), employee, and consultant. He has further been active with a number charities, including the Ad Astra group who fund-raised over $150,000 to build a school for kids at a Nepalese orphanage and the Garnier FindingLife Afrfica 2011 Expedition which provided the opportunity for 6 Canadian High School students and 3 Canadian University students to collaborate, in Africa, with Kenya students on the building of classrooms in schools, a safari and a summit attempt of Mount Kenya.

Prof. O’Reilly is the North American Editor of the Journal of Sponsorship and is the principal investigator on a Government of Canada grant on urban youth sport participation. He is also a co-investigator on a second Government grant related to sponsorship, country images and mega-events. Prof. O’Reilly sits on the editorial boards of the International Journal of Sport Finance, the International Journal of Sport Communications, and is a Regional Editor for the Sport, Business, and Management Journal. Prof. O’Reilly has also been involved with a number of major research projects including projects with Gatorade and ParticipACTION.

Prior to joining academia, Prof. O’Reilly had involvement as an administrator, including Senior Policy Officer at Sport Canada, Team Manager & Office Manager at Triathlon Canada, and Event Manager for the 2008 Toronto Olympic Bid. He has been a member of the 2004, 2008 and 2010 Mission Staff for the Canadian Olympic Committee at the Olympic Games.

Prof. O’Reilly is an active athlete, who still competes in triathlons, long-distance runs, cross-country skiing events and ice hockey leagues/tournaments. He is former captain of the University of the Ottawa Gee Gee’s swim team (1999-2000) and a member of the University of Waterloo OUA champion Nordic ski team in 1996. He has completed 6 Ironman triathlons and represented Canada at 5 long distance World Triathlon Championships in his age-group, finishing as high as 17th in 1997. He has taken up mountain climbing, where he recently climbed to the summit of Mount Aconcagua, at 7,000m the highest mountain in North and South America, and Mount Kenya, Africa’s second highest point.



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