Norm O'Reilly, University of Guelph

Profile Photo of Norm O'Reilly

Director, International Institute for Sport Business and Leadership Professor Guelph, Ontario noreilly@uoguelph.ca Office: (519) 824-4120 ext. 53433

Bio/Research

O’Reilly is recognized as one of the leading scholars in the business of sports.
He is the founding director of the International Institute for Sport Business & Leadership at Guelph, a think-tank devoted to improving the sport business globally.

O’Reilly has expertise in a range of...


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Bio/Research

O’Reilly is recognized as one of the leading scholars in the business of sports.
He is the founding director of the International Institute for Sport Business & Leadership at Guelph, a think-tank devoted to improving the sport business globally.

O’Reilly has expertise in a range of business topics, including analytics, marketing, sponsorship, social media, sport finance, social marketing, tourism management, and management education.

His books include the 2016 release Sports Business Management: Decision Making Around the Globe with George Foster and Tony Davila, and the 2015 book Global Sport Marketing: Sponsorship, Ambush Marketing and the Olympic Games, with Richard Pound, Rick Burton, Benoit Seguin and Michelle Brunette.


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