Patricia Huddleston, Michigan State University
Department of Advertising, Public Relations, and Retailing
Professor
East Lansing, Michigan
huddles2@msu.edu
Office:
(517) 353-9907
Bio/Research
Dr. Patricia Huddleston is a Professor of Retailing in the Department of Advertising, Public Relations and Retailing. She teaches undergraduate courses in Retail Buying-Inventory Management and Retail Strategy. At the graduate level, she teaches Research Topics in Retailing and International Cons...
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Bio/Research
Dr. Patricia Huddleston is a Professor of Retailing in the Department of Advertising, Public Relations and Retailing. She teaches undergraduate courses in Retail Buying-Inventory Management and Retail Strategy. At the graduate level, she teaches Research Topics in Retailing and International Consumer Behavior. She serves as an advisor to both Master's and PhD students in Retailing.
She joined the Retailing faculty at MSU in 1987. Since that time, she has pursued an international research agenda, with a focus in the transition economies of Russia and Poland. She was present at a pivotal moment in Russian history. She witnessed the failed coup of August 1991, while she was in Moscow gathering data. Since then, she and Dr. Linda K. Good have published work on Russian and Polish worker morale (International Journal of Retail and Distribution Management), Price-Quality product perceptions of Russian and Polish consumers (International Review of Retail, Distribution and Consumer Research) and Ethnocentric tendencies in Russian and Polish consumers (International Marketing Review).
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She joined the Retailing faculty at MSU in 1987. Since that time, she has pursued an international research agenda, with a focus in the transition economies of Russia and Poland. She was present at a pivotal moment in Russian history. She witnessed the failed coup of August 1991, while she was in Moscow gathering data. Since then, she and Dr. Linda K. Good have published work on Russian and Polish worker morale (International Journal of Retail and Distribution Management), Price-Quality product perceptions of Russian and Polish consumers (International Review of Retail, Distribution and Consumer Research) and Ethnocentric tendencies in Russian and Polish consumers (International Marketing Review).
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