Patricia Wakefield, McMaster University

Associate Professor Marketing Hamilton, Ontario wakefie@mcmaster.ca Office: (905) 525-9140 ext. 24436
(905) 525-9140 ext. 27447

Expert In

Coping under stress Customer relationship management Customer satisfaction Customer service Health care marketing Information search Social networks Teams

Bio/Research

Professor Wakefield’s research interests include: consumer information search; decision making and coping; customer satisfaction; health care marketing and service delivery; supportive care for patients; teams and their effectiveness. Dissertation: Consumer Coping in Really High Risk, High Stress Settings: The Roles of Social Support in Complex Health Situations She teaches courses in Marketing Research at the undergraduate level and Health Care Marketing at the graduate level. She has also taught Advertising and Promotion at both undergraduate and graduate levels. While a Doctoral student, she served as a Teaching Assistant (TA) in Kobe, Japan for MBA courses in Marketing Management and Operations Management as part of Boston University’s International Management Program; and provided tutorials to undergraduate and graduate students in statistical analysis using SPSS. Also at BU at the MBA level, she coached students on presentation skills and was TA for Field Studies in Non-Profit Management. She has extensive management experience in the man-made fibers industry and the energy services industry, and as a marketing consultant.

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