Preetinder Kaur, University of Guelph

Profile photo of Preetinder Kaur, expert at University of Guelph

Assistant Professor Guelph, Ontario preetind@uoguelph.ca

Expert In

B2B strategy Fast-food restaurants Franchising Marketing strategy Retail networks Retailing Sales Store owners

Bio/Research

Dr. Preetinder Kaur's research explores the intersections of B2B strategy, social media strategy, the marketing-finance interface, and firm growth, with the goal of advancing academic knowledge and providing actionable insights for managerial practice. She investigates how firms strategically lev...

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Bio/Research

Dr. Preetinder Kaur's research explores the intersections of B2B strategy, social media strategy, the marketing-finance interface, and firm growth, with the goal of advancing academic knowledge and providing actionable insights for managerial practice. She investigates how firms strategically leverage marketing assets to enhance performance, sustain competitive advantage, and drive long-term growth. A key focus of her research is the franchising industry and multi-unit retail networks, where she examines ownership structures, digital engagement, and competitive dynamics.

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