Robert K. Jackler, Stanford University
Professor
Stanford, California
jackler@stanford.edu
Office:
(650) 725-6500
Expert In
Bio/Research
In 2007, I created a research team which studies the impact tobacco advertising, marketing, and promotion. Stanford Research into the Impact of Tobacco Advertising, known as SRITA, is an interdisciplinary collaboration involving faculty and trainees from medicine, history, and anthropology.
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Bio/Research
In 2007, I created a research team which studies the impact tobacco advertising, marketing, and promotion. Stanford Research into the Impact of Tobacco Advertising, known as SRITA, is an interdisciplinary collaboration involving faculty and trainees from medicine, history, and anthropology.
Over the last decade, Stanford Research into the Impact of Tobacco Advertising (SRITA) has built an online database of over 30,000 tobacco advertising images (tobacco.stanford.edu) which over the last few years has had over 380,000 unique users. Our goal is to facilitate research into tobacco advertising and provide a resource to support the work of scholars, regulators, and advocates. As of April 2015, the online collection includes 18,598 tobacco, 10538 electronic cigarette, and 1140 anti-smoking advertisements. SRITA’s YouTube channel contains 178 tobacco and 157 electronic cigarette videos.The entire compendium of over 30,000 tobacco original tobacco advertisement, spanning 1890 through 2015, have been donated to the National Museum of American History at the Smithsonian Institution.
Click to Shrink <<
Over the last decade, Stanford Research into the Impact of Tobacco Advertising (SRITA) has built an online database of over 30,000 tobacco advertising images (tobacco.stanford.edu) which over the last few years has had over 380,000 unique users. Our goal is to facilitate research into tobacco advertising and provide a resource to support the work of scholars, regulators, and advocates. As of April 2015, the online collection includes 18,598 tobacco, 10538 electronic cigarette, and 1140 anti-smoking advertisements. SRITA’s YouTube channel contains 178 tobacco and 157 electronic cigarette videos.The entire compendium of over 30,000 tobacco original tobacco advertisement, spanning 1890 through 2015, have been donated to the National Museum of American History at the Smithsonian Institution.
Click to Shrink <<