Roy Larke

School of Marketing & Management Senior Lecturer University of Waikato (New Zealand) rlarke@waikato.ac.nz

Bio/Research

Dr Roy Larke is an expert on retailing, consumer behaviour and marketing with a particular focus on Japan. From 1985 to 2012 he lived and worked in Japan, and from 2005 was Professor of International Marketing and Japanese Business at the College of Business, Rikkyo University in Tokyo, where he ...

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Bio/Research

Dr Roy Larke is an expert on retailing, consumer behaviour and marketing with a particular focus on Japan. From 1985 to 2012 he lived and worked in Japan, and from 2005 was Professor of International Marketing and Japanese Business at the College of Business, Rikkyo University in Tokyo, where he taught in both English and Japanese, concentrating on distribution, marketing and consumer behaviour courses.

His academic work focuses on consumer behaviour and retail strategy in Japan and he publishes in both English and Japanese journals. He also has a keen academic interest in cross-cultural pedagogy and use of technology in the classroom.


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